This blog, and a few others that I’ve been posting recently, are part of an email newsletter that I sent out in 2019. I’m now repurposing these as blogs, as well as starting my newsletter again. The new format is sent out every other week on a Wednesday, with a digital marketing thought and an actionable tip you can use right now. If you run your own business and do your own...
In 2022 I read 64 books. Expecting a post about what I learnt? Well, this isn’t exactly it. I keep a list of the books that I read because in 2015 I wanted to read more. Then I thought about what ‘more’ meant. I realised that I was reading, I was reading, enjoying and finishes books that I liked, so what did ‘reading more’ mean? It made me stop and think, am I doing...
I thought I’d take a look at the process from content creation to posting. I often find that this can be a real barrier for people when it comes to digital marketing and especially for social media. They have plenty of content but the process of creating it into something to be posted and actually posting it can become a real hurdle. As you might have picked up on, I’m all about making things...
I’ve been trying out ChatGPT. And I have a lot of thoughts! Just to start this article, I’ve been using the free version of ChatGPT which I find is more than enough for what I’ve done with it. The only limitation for me on the free version is that it is best used mornings UK time for me, as the day wears on you will often find the servers are overloaded and it won’t be...
It’s been a while on the blog. It’s also 2023 and I still have a blog… I mean what is that even about? I guess I was just tidying up my own digital marketing efforts, and I read some of my old posts and I didn’t hate them. So I thought, I still have thoughts about digital marketing as a whole, it would be good to keep sharing them. So, if you’d like to hear some of...
It started with a tweet. In 2018. Yes, that tweet is from 2018, you aren’t reading this wrong. I’ve had this in my draft posts since then and thought I’d pick it up again now I’m restarting my blog. Don’t all good blog ideas start with a tweet? See, nothing has changed since 2018! So much about freelance/small biz is like dating. When clients wrap up work with you...
Content, like so many things, sounds big and scary when you first think about it for your small business. I hear this a lot from clients – ‘but what should I post? I don’t really have any content!’ Spoiler alert: you have all the content you are ever going to need in your business already. Whatever it is that you do, your audience are going to want to know about it. Small...
I do love a good Instagram grid pattern. It wasn’t something that I’ve always loved, at first I thought it was all a bit too much. A bit pretentious maybe? I mean, I know Instagram is all about lovely pictures but applying the same filter to every photo, taking pics of things with the same colour highlights, tweaking another chic flatlay, it all seemed a bit… Fast forward to...
I’m often asked whether certain social media channels are ‘worth it.’ It seems that we all have a lot of preconceptions about different channels, and whether we should be using them. The short answer is to ask yourself what are you trying to achieve by being on social media, and on any particular platform. Tweet like a pro Twitter is often singled out as not being what people...
The way we interact with social media has changed. I don’t think we talk about this enough and I’ve been thinking about it a lot, especially because I started an Instagram account for Digital Deconstructed. If you think about your own behaviour on social media, I think you can see the clues. Less Likes, Comments and Shares Do you like things less? I know I do, it takes a lot more than...