This blog is one of a series that I’ve been posting recently, using content from the emails that I used to send out to my list in 2019. If you want to subscribe to my current list then you can sign up here. I send out an email every two weeks with some digital marketing thoughts and tips aimed at people who run a small or micro business and are doing their own digital marketing. If...
It is getting towards the end of the year, and many of us are now focused on having a break at for Christmas. So I thought I’d post this, which first appeared on my email list in 2019, to tackle how to come back strong after taking a much needed break. If you want to join my current email list, and get content like this first, then you can sign up here. I send out an email every fortnight...
I wrote an email for my list this fortnight about what to do when you are feeling overwhelmed. If you’d like to join my email list and get a fortnightly email with my digital marketing thoughts and practical tips then sign up! When looking through my old newsletters to repurpose for my blog, I found this one, which I’ve rewritten slightly but I think is the other side of the same coin...
This week I’ve been thinking about measuring the impact of your digital marketing. I’ve got a client who has relaunched their website, not really ever done any website analytics and so I suggested that we put some reporting in place. When they asked me what I thought should be in the report I asked them what they are hoping to get from the new website. Whilst it sounds like that could get us...
This blog, and a few others that I’ve been posting recently, are part of an email newsletter that I sent out in 2019. I’m now repurposing these as blogs, as well as starting my newsletter again. The new format is sent out every other week on a Wednesday, with a digital marketing thought and an actionable tip you can use right now. If you run your own business and do your own...
In 2022 I read 64 books. Expecting a post about what I learnt? Well, this isn’t exactly it. I keep a list of the books that I read because in 2015 I wanted to read more. Then I thought about what ‘more’ meant. I realised that I was reading, I was reading, enjoying and finishes books that I liked, so what did ‘reading more’ mean? It made me stop and think, am I doing...
I thought I’d take a look at the process from content creation to posting. I often find that this can be a real barrier for people when it comes to digital marketing and especially for social media. They have plenty of content but the process of creating it into something to be posted and actually posting it can become a real hurdle. As you might have picked up on, I’m all about making things...
I’ve been trying out ChatGPT. And I have a lot of thoughts! Just to start this article, I’ve been using the free version of ChatGPT which I find is more than enough for what I’ve done with it. The only limitation for me on the free version is that it is best used mornings UK time for me, as the day wears on you will often find the servers are overloaded and it won’t be...
It’s been a while on the blog. It’s also 2023 and I still have a blog… I mean what is that even about? I guess I was just tidying up my own digital marketing efforts, and I read some of my old posts and I didn’t hate them. So I thought, I still have thoughts about digital marketing as a whole, it would be good to keep sharing them. So, if you’d like to hear some of...
It started with a tweet. In 2018. Yes, that tweet is from 2018, you aren’t reading this wrong. I’ve had this in my draft posts since then and thought I’d pick it up again now I’m restarting my blog. Don’t all good blog ideas start with a tweet? See, nothing has changed since 2018! So much about freelance/small biz is like dating. When clients wrap up work with you...