Content, like so many things, sounds big and scary when you first think about it for your small business. I hear this a lot from clients – ‘but what should I post? I don’t really have any content!’ Spoiler alert: you have all the content you are ever going to need in your business already. Whatever it is that you do, your audience are going to want to know about it. Small...
I’m often asked whether certain social media channels are ‘worth it.’ It seems that we all have a lot of preconceptions about different channels, and whether we should be using them. The short answer is to ask yourself what are you trying to achieve by being on social media, and on any particular platform. Tweet like a pro Twitter is often singled out as not being what people...
The way we interact with social media has changed. I don’t think we talk about this enough and I’ve been thinking about it a lot, especially because I started an Instagram account for Digital Deconstructed. If you think about your own behaviour on social media, I think you can see the clues. Less Likes, Comments and Shares Do you like things less? I know I do, it takes a lot more than...
Follower counts are a tricky thing. The real truth is, your follower count says nothing about your business. I check accounts for established businesses that I know are brilliantly successful, and they have a few hundred followers. Other accounts can have 1000s and not be doing anything for the business they were set up for. It isn’t how many people are following you that counts, it is what...
I love the podcast Serial. I remember when I first heard it. From the first moment, and the dulcet tones of Sarah Koenig, I was hooked. From This American Life and WBEZ Chicago, it’s Serial. One story. Told week by week. To start with, the good thing was that I was behind. I listened to episode after episode, headphones in at all times, ignoring my family, drinking in this story. And then I...
As a business of one, it often feels like my main role is just to get the work done. Client work is what is keeping my business running, what makes me a freelancer and gives me the business in the first place. So, for the first four years of my business journey, it has been my main focus. Recently, a lot has changed. Which is strange, because really nothing has changed. I’m still here...
When I taught English as a foreign language I was horrified at the start of my first year when one of the teachers I worked with taught his students the phrase ‘winging it’ in the context of him ‘winging’ his lesson with them as he hadn’t prepared. When I first started teaching I would never had done that, how could I wing it when I had a class full of students looking at me expecting a planned...